Special project “ Woman is ... The good start: Stories of leadership with a mission that inspires
Desislava Elenkova believes that a good expert must constantly upgrade her knowledge and skills, and her career path is supported by lots of evidence for professional and personal development. She started working for Euroins in 2010 and is responsible for marketing and communication activities with public orientation, implementation of corporate social responsibility programs and coordination of similar activities in the subsidiaries of Euroins Insurance Group. Euroins is the second insurance company in Bulgaria for 2020 in terms of Gross Written Premiums. The company is part of Euroins Insurance Group - one of the largest independent insurance groups, operating in Central and Eastern Europe and the CIS with over 3 million customers, 3,500 employees and total premium income for 2020 over 468 million. euros. Euroins brand is represented in 14 countries.
Desislava Elenkova shares that social responsibility is a mission, and the management of a company has a commitment not only to ensure profit, but also to improve the welfare of society. "The cause of our company is to support Bulgarian children and especially disadvantaged children deprived of parental care. Our focus is on the health, development and education of children to have a better future.
"To help and make happy just one person in need, to give him a hand at the right moment and to see the spark of hope in his eyes is really invaluable."
Desislava Elenkova has many years of experience in the field of marketing, advertising, public relations and communications. She is a member of the Board of the Bulgarian Public Relations Association (BDVO), a member of the European Association of Communication Directors (EACD) and the Communications Committee of the Association of Bulgarian Insurers. She has a master's degree in economics from Sofia University "St. Kliment Ohridski ”, International Economic Relations and Financial Management from UNWE. She speaks four languages - English, Greek, Serbian and Russian.
VLADIMIR AMPOV - GRAFA: What are your principles for good causes to stand behind?
We are a company with nearly 25 years of history. During all these years we have been allocating both funds and voluntary work together with my colleagues to help various causes. Good ideas connect us with foundations with a long history, excellent financial history and projects that we recognize as our own. The guiding principles in our work are "long-term partnership" and "sustainability over time". We work with the Blagotvoritel Foundation on the National Competition "Young Blagotvoritel" for students from 7th to 12th grade, who implement charitable projects and contribute to improving the environment in which they live, communicate and study. We are working with the same foundation on the scholarship program "Achieving Higher Success", which aims to stimulate the efforts and the pursuit of knowledge of students deprived of parental care. We also have fruitful cooperation with the World of Mary Foundation, whose mission is to support the labor and social integration of people with mild to moderate intellectual disabilities through individual and group activities, specialized training and appropriate employment. Every year, together with the foundation, we organize charity bazaars on the territory of our Eurohold HQ which sell souvenirs and cakes made by the graduates of the foundation. With the St. Nicholas National Fund we work to support children deprived of parental care and accommodated in social service complexes throughout the country.
EMIL NESHEV: What is your attitude to the work of volunteers and what is your personal contribution to society?
In the last 10 years, as a result of climate change, there has been an increase in natural disasters both around the world and in Bulgaria. Thanks to social networks, groups are quickly formed in the regions, which share what help is needed. I am a volunteer myself - I plant trees in the "New Forest" in Sofia, every year I participate in the charity bazaar of the International Women's Diplomatic Club in Sofia, donate material and financial resources for various causes and take part in verious initiatives not only as a volunteer but also as mentor and consultant.
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