The contest honored the achievements of PR specialists,
influenced the society during the year of unprecedented transformation
For the fifth consecutive year, Euroins Bulgaria was a partner to the Bulgarian Public Relations Association in conducting the 21st edition of the PR Prize 2021: Communications are in our nature.
This year, 84 projects of 30 internal communication teams of companies, agencies, media, non-governmental organizations and institutions participated in the competition. They competed in 17 categories, in which communication projects related to the unprecedented transformations that business and society have gone through in the last year were presented.
The winning projects clearly highlighted the strategic place of the PR profession in the management of business strategies and communication activities of companies and organizations. The introduction and use of new technologies and communication channels to more effectively convey messages, as well as the implementation of bold and creative communication practices to deal with crisis situations, also deserved the attention and appreciation of the members of the jury of PR Prize 2021 - proven professionals in the communication sector with different profiles.
PR Prize 2021 also involved projects that are an example of adequate response of organizations and have the potential to change communication practices in the business areas in which they are implemented, and in society as a whole. They were awarded by the jury with special prizes for "Significant communication campaign bringing positive change".
All Channels won the Communication Agency of the Year award, the Best Internal Communications Department award went to Post Bank's team, and the Best Corporate Communication Campaign award went to Lidl Bulgaria.
In the "Crisis Communications" category, the prize was won by DSK Bank with the "Kole, Poluchi li?" campaign. The award was presented by Desislava Elenkova, Member of the Management Board of Bulgarian Public Relations Association and Marketing and Communications Manager of Euroins - "2020 was extremely dynamic. It was full of negative emotions, fear, prohibitions, isolation, and fake news. We all had to learn to work in a new way, to use new approaches and new communication tools. We had to be flexible, innovative, creative, and extremely quick in our reactions and deal with a number of communication crises .2020 was a year of trials, but also new opportunities. They made us stronger and more confident that we can do a lot and that only “Sky is the limit.”
PR Prize is the only contest in the communication sector in Bulgaria, the rules of which include mandatory public presentation of projects, which ensures the transparency of the selection.
Partners of the PR Prize 2021 competition: Communications are in our nature, held on June 16, 2021. Event Space 2020 at the National Palace of Culture, were also A1, Post bank, BNT, DIR.bg and BGLOBAL magazine.
Dessislava Elenkova, Marketing and Communications Manager Euroins Award winners Bulgarian Public Relations Association Managing Board